Plastic - does it have to be that way?
You don’t like the fact that we are using PET-bottles? In times where news about the death of the oceans have been reaching us on a weekly basis, we also do not feel comfortable about it. Yet, due to various reasons, we have decided to stick to the plastic-momentum so far. But we are constantly looking into new resources and other possible packaging solutions until we have found a true alternative that will really benefit all parties involved.

Why no glass?
From an environmental perspective, glass bottles would only be beneficial if used within a reusable recycling circle. That would mean you’d have to send all empty glass bottles back to us. These bottles would all need to be sterilized with hot water. This way would not do the trick of giving something back to the environment but using a lot more resources and energy for this process instead. The transportation back to us would cause additional emissions and we would waste a lot of water and energy in the cleaning process – ouch!

Without a reusable concept you would have to dispose the entire glass weight at home yourself. One empty bottle has a weight of approx. 500 g so that you would end up having 21 kg of glass to bring to the glass container when doing e.g. a 7-day-cleanse. With plastic bottles we can at least save you this heavy journey.

Other unfortunate disadvantages of glass are the higher shipping costs due to the bottles' weight and of course the fracture risk. Modern shipping companies work fully automated and parcels are put more in jeopardy when they are sorted by machines.

What about biodegradable plastic, PLA etc.?
This is a potential alternative we have been checking for quite some years now, but we could not find a suitable solution yet for many reasons: the agricultural cultivation of corn or beet for such an alternative plastic is highly controversial because for the sake of fast growth the soils of these plants are being overfertilised and cause the contamination of groundwater.

But, more importantly is that biodegradable plastic, unlike to its name, is yet very hard to recycle and therefore not quite being recycled at all so far. That’s a really weak argument for biodegradable or compostable material, isn’t it? The depleting time usually takes approx. 3 month, which is way too long for most of the waste companies. Hence, the biodegradable plastic tends to end together with the conventional waste in the incinerator. As long as this is the case, the usage of it does not make much sense. Even more, the price for such bottles is much higher, which would ultimately have to be reflected in the price of our products – again, ouch!

Our effort for the environment
To isolate our parcels we use natural materials such as hey and hemp, that are byproducts of harvest. The production of these materials is powered by sustainable energy sources, which is why less energy is needed and why our packaging is more environmentally-friendly in the end.

Our cartons and bags are made of environmentally-friendly cardboard.

We renounce to use straws, additional useless packaging as well as too much marketing material. Together with your cleanse products you only receive our Mini Cleanse Guide. The rest is taken care of electronically via mail, where we send you everything else you might need.

Plastic bottles & health
For health’s sake we only use plastic bottles that are free from BPA (Bisphenol-A), which is considered unhealthy. Due to the fact that our juices are only a short period of time stored in the bottles after production (they only last a couple of days anyway) and always in a cooled environment (e.g. fridge), there’s also almost no risk that other unhealthy materials may diffuse. Diffusion is only favored when heat and extended contact with a product are involved. Both is not applicable in our case.

Plastic bottles & environment
Thanks to plastic's lower weight, compared to glass, much less energy is needed for transportation and that reduces emissions as well.

In contrast to a lot of companies in developing- or emerging countries we as a company are responsible for and even pay for the packaging (materials) we use, as well as for their collection, their sorting and their recycling. 

By the way: The biggest problem with plastic waste exists in countries that do not have a regulated and controlled waste collection. This is particularly true for countries in South East Asia where waste is not collected regulated, let alone separated or recycled and simply put somewhere. Through rivers and unsecured landfills a stream of plastic waste is carried to our oceans.

PURE DELIGHT participates in the German deposit system “Deutsches Pfandsystem”. Our PET disposable bottles are subject to a deposit of 25 cents, which is refunded to you in shops via reverse vending machines. This system contributes to a controlled collection and disposal of plastic waste.